Branding
Nine By Janine
Nine by Janine is a leather accessory brand based out of Mumbai. It started out with producing modern & elegant footwear for women.
The task was to connect the ideas and products of the designer with its customer by creating the brand's online presence from scratch.
Type: Internship (with Qi Studio) | Time: 1 month
Logo generation: An ideation
The route is built around the idea of showcasing both 9 (of Nine) and J (of Janine) and fitting them in a way that the personal meaning brings life to the visual wholeness of the entity. The style is bold yet the negative spaces and curves created using the golden ratio brings in a graceful harmony. Bold makes the identity noticeable and impactful, the curves connects it with modernity and gentleness.
Interface & experience
Software: Figma
This is my ideation concept for the brand's website for the landing page. The brief was to execute the brand's elegant personality into an e-commerce platform by giving the user a luxurious experience that is easy to navigate across.

